CMSPI Townhall Branding
Project Overview:
Branding and identity, event branding
Industry:
Consulting, Finance, Education
Goals:
The CMSPI Townhall is a monthly online event, with a community made up of thousands of members in the payments industry. As a part of the CMSPI rebrand, the monthly Townhall was redesigned to reflect the new positioning and target market.
Team Credit:
Thank you to the in-house creative team at CMSPI. Sarah Midgley, Elizabeth Halfpenny, and James Green also contributed to the successful development and rollout of this project. We collaborated together to create the look and feel, and split out building separate assets for the full base suite of collateral.
Visual System
The visual system of the identity closely aligns with the main CMSPI branding. To make it slightly distinctive, a more modular approach was created, increasing the use of negative space to contrast elements. This can be seen in social shares and the slide deck pages.
Additionally, the Townhall uses more of CMSPI’s secondary color palette, of the seafoam color and off white. The entirety of the brand is still grounded by the primary dark purple that the CMSPI brand exhibits.
Need help with branding your event?
Deb Jones Design 