Horizons Custom Luxury Homes

Project Overview:
Branding & Identity

Industry:
Residential Construction

Concept & Goals:
The Horizon Custom Luxury Homes brand identity embodies the essence of luxury living, where architectural design meets aspiration and optimism. To speak to an affluent audience and client base, the goal of the visual identity was to reflect feelings of opulence, trust and sophistication.

Visual System

The logo, two pillars forming an ‘H’ with a rising sun, symbolizes the foundation of bespoke homes and the mission of providing new beginnings through custom built properties.

The color palette is comprised of deep forest green and gold accents, colors associated with luxury. Thin line secondary accents throughout nod to architectural blueprints, the base of the service offering.

Minimal Design Approach, Maximal Photography

While needing to reflect a luxurious offering, the brand also needed a neutral approach in terms of visuals. The minimal aesthetic creates a timeless brand image, a clean slate for all new and prospective clients. Photography takes prominence in the brand identity to showcase Horizons’ main offering and draw in the target audience of the possibilities the business offers.